1. Who we are and how to contact us

Controller of the database: Brenda Ben-Naim

Email for privacy inquiries: brenda.benaim@methodologi.net
‍Phone: +972 548 952 132

For privacy-related inquiries, please state in the subject line: “Privacy Request.”

2. Information we collect

• Contact details via forms: name, phone number, email, company, role, message content.
• Website usage data (cookies / similar technologies, including Google Analytics): pages viewed, visit duration, browser/device identifiers, conversion events, and traffic sources.
• We do not request sensitive information through the website.

3. Purposes of collecting information

• Responding to inquiries and contacting you back.
• ‍Sending updates and marketing by email/phone — only if you have opted in; you may unsubscribe at any time.
• Operating, securing, and improving the website (analytics, troubleshooting, performance measurement).
• Measurement and advertising through Meta Pixel (assessing campaign effectiveness and showing relevant ads).

4. Is providing information mandatory?

Providing contact details is at your discretion; without them, we may not be able to respond.

Browsing the website involves the use of cookies for operational, measurement, and analytics purposes — you can manage these through your browser settings.

When entering the site, a notice is displayed informing visitors of the use of cookies and linking to this Privacy Policy. Continued use of the site constitutes consent to the updated policy.

5. Who we share information with

We share information only as necessary for these purposes:

• Technical infrastructure providers (hosting/website maintenance).
• Advisors/service providers (legal/technical) under appropriate confidentiality and security obligations.

We do not sell your information to third parties.

6. Transfer of information abroad

Certain processing/storage may take place outside of Israel (including by Google, and/or infrastructure providers).

In such cases, we act in accordance with the Privacy Protection Regulations (Transfer of Data Abroad), 2001, whether to countries with adequate protection or under appropriate contractual safeguards with the data recipient (Standard Clauses adapted to Israeli law).

7. Data retention period

• Form inquiries: up to 36 months after case closure (or longer if required by law/legal defense).

• Analytics/measurement data: typically up to 12 months.

8. Your rights under the law

You are entitled to:

• Access your personal data stored in our database.
• Request correction of inaccurate, incorrect, or outdated data.

To exercise your rights, contact us via the email in Section 1. We will respond within the timeframes set by law; if we cannot fulfill your request, we will provide a reasoned notice as required. Requests for deletion are not a general statutory right, but we will review them where no retention obligation applies.

9. Cookies

This website uses cookies for measurement/analytics/advertising. You may manage/block cookies via your browser settings.

10. Direct marketing and unsubscribing

We apply reasonable security measures in accordance with the Privacy Protection Regulations (Data Security), 2017.

In the event of a serious security incident, we will act to identify, address, and document the incident, and provide notifications as required by law and regulatory guidelines.

11. Data security and security incidents

Marketing messages are sent in accordance with applicable law (including Section 30A of the Communications Law). Each message will include an unsubscribe mechanism, or you may contact us directly to request manual removal.